If you were in Orchard over the weekend, you might have seen the eye-popping art installations from the "Great Britain 3D" campaign by Visit Britain. In fact, if you queued up for the H&M store opening, you would have seen this one just next door at the Mandarin Gallery. This canvas of Westminster Abbey depicting William and Kate (the royal wedding) was also at ION Orchard.
Singapore is the first stop in the 10-city tour by VisitBritain to bring a piece of Britain to major cities worldwide. The other cities include Sydney, Shanghai, New York, Los Angeles, Sao Paolo, Moscow, Stockholm, and various others. Everyone who visits and interacts with the 3D canvas enter into a competition where they stand to win a prize that includes a pair of British Airways Club World return flights to the UK.
Great Britain 3D marks the second phase of the £100million “Great Britain You’re Invited” campaign, the 4-year campaign launched by the tourist board in partnership with key organisations in the industry.
It is such a capital idea, using quirky and humorous art to spark off tourism interest. Certainly more engaging than the usual TV or print ads, don't you think?
“2012 is a year of celebrations in Britain, and what better way to spread the invitation than by giving people a peek into what they can expect on a trip to Britain, right in their own cities. Everyone is invited to join in on the festivities, be it the Queen’s Diamond Jubilee, the 2012 Olympic and Paralympic Games, the Cultural Olympiad, or any of the thousands of festivals and celebrations taking place all over Britain this year,” says VisitBritain Global Head for Market Planning and Operations, Garry White.
Britain is expecting over a million people to watch the festivities celebrating Queen Elizabeth's 60 years on the throne, and over five million visitors for the 2012 Olympic and Paralympic Games.
Take a look at how the artists Joe and Max created the 3D art.
I absolutely love it.
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