Remember last year's Canon #ToyTravel campaign with Rilakkuma? Well, it was hugely popular, and now we have Season 2 which will see Pikachu fans squealing in delight - Canon is partnering with Pokémon as “The Perfect Adventure Buddy”!
Canon's special edition EOS M10 box set, bundled with a 20cm Pikachu Shoulder Plush, should spur users to incorporate ToyTravel creatively in their photography.
#ToyTravel essentially is the art of photography where toys imitate life. You'll have seen selfies of various figurines in action doing things humans do, either alone or with humans. You could create one chilling by the pool or at a cafe on a lazy afternoon, or maybe do a jump shot with your favourite plush toy on top of the mountain you just conquered.
The EOS M10 is the lightest camera in Canon’s EOS M range of high performance mirrorless, interchangeable-lens cameras, so it's perfect for carrying around. Selfies lovers will adore the tilt-type LCD touchscreen that extends to 180 degrees. The Self Portrait mode features a one-touch beautification shortcut that offers a skin smoothing effect, allowing users to take flattering selfies and instantly upload them on social media platforms via the camera’s Wi-Fi connectivity.
Pricing and Availability
The special edition EOS M10 box set, bundled with a Pikachu Shoulder Plush will be available in May at all Canon authorised dealers at the following recommended retail prices.Recommended retail price
EOS M10 kit (EF M15-45 IS STM) – available in Black or White - $649
EOS M10 kit II (EF M15-45 IS STM & EF M22 STM) – available in White - $799
EOS M10 kit III (EF M15-45 IS STM & EF M55-200 IS STM) – available in White - $999
Canon EOS M10 – The Perfect Adventure Buddy Photo Challenge
Feel like winning an EOS M10 Kit with the Pikachu plushie? From May to July 2017, Canon is launching a monthly photo challenge, so head on out to capture some creative shots with your Pokémon! Bring Squirtle surfing or go skating with Jigglypuff! If you prefer a quiet afternoon, you could even bring Snorlax to your favourite café for a shot of expresso.The challenge is open to the public to top the leadership board. With a different theme announced each month, participants are required to incorporate the themes into their photos and the winner of each theme stands to win an EOS M10 kit (EF-M15-45mm) along with a Pikachu Shoulder Plush or Limited Edition Pokémon Key Chains.
At the end of each month, the top three best photos on the leader board will stand a chance to be the grand winner for the month. One grand prize winner will be selected out of the three by a professional photographer. The remaining two consolation prize winners will win limited edition Pokémon key chains.
For more details, please visit https://snapshot.canon-asia.com/Pokemon.
All photos (except Instagram one) are courtesy of Canon Singapore
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