You may have heard the iconic Staples Centre in Los Angeles will be renamed Crypto.com Arena come Christmas 2021. This US$700m branding deal is for 20 years, so the name is here to stay. This Singapore-based cryptocurrency exchange also has an aggressive billion dollar marketing campaign to "put cryptocurrency in every wallet" and making the Crypto.com name as well known as Nike or Apple.
They even have an ad featuring Matt Damon - "Fortune Favours the Brave", among other high profile marketing campaigns. The actor himself is an investor in Crypto.com.
Wow, they are serious! I had been curious about Crypto.com having seen its ads all over online. I'm kinda late in signing up because I was a little skeptical at first.
But the fact that they are Singapore-based gives me some assurance. We know how strict our financial regulations are. See this article in TODAY on 5 Things To Know About Crypto.com.
Update: Crypto.com has now become the most secure exchange, with SOC 2 certification and compliance per Deloitte. See snippet from link.
The Crypto.com App
So let's see...
- Solid growing base: 10m+ users (since inception in 2016)
- Variety of coins: 200+ cryptocurrencies (yes, SHIB is there)
- Affordable: buying and selling at true cost (I hear there's a spread though)
- Cryptoback: A Crypto.com Visa (prepaid) Card that gets you up to 8% back, and even reimburses you for Spotify and Netflix subscriptions
- High interest of up to 14.5% on your crypto assets - when you store/stake coins (like a deposit, e.g. 3 months). I'm getting 10% p.a. credited every seven days! on my tier. Of course, value of coins can fluctuate, but if you store USDC (pegged to the US$, it's way better interest than savings accounts)
- Easy/Free to fund: This is the best part - you can fund it easily via StraitsX (xfers) which you can link to your local bank accounts. No credit card required, therefore no hefty credit card fees!
By the way, this StraitsX wallet is directly incorporated into your Crypto.com app. You don't even need to transfer to the app; it shows up there as a fiat wallet ready for you to use.
You can use my referral link https://crypto.com/app/xu7jc9kaw6 to sign up for Crypto.com and we both get $25 USD :)
The CRO Coin
I needed a better app to explore cryptocurrency investing. But with the Crypto.com app, I also discovered the native coin the exchange is based on - CRO. It's been hotly trending no.1 the past weekend on StockTwits, and even goes against the crypto trends - rising when most coins are consolidating. Forbes also noted that CRO's exploding, and quadrupled in value in November alone. The campaigns are paying off. CRO's now the 12th largest cryptocurrency by market cap, surpassing SHIB.
I like CRO because it's got a fixed supply of 30 billion coins, so scarcity guarantees some value. There are currently about 25 billion coins in circulation. They burned some 70 billion coins in 2021, shrinking the supply.
CRO is built on top of Ethereum’s (ETH) blockchain according to the ERC-20 compatibility standard, which means that its network is secured by the Ethash function.
I got in at US$0.64, and it breached US$0.90 in three days and seems well on its way of reaching US$1 by December. Everyone is expecting a rally by Christmas when the Staples Centre officially changes its name. Of course, nothing is certain in investing, and all trading carries risk. But I would like to buy more on a dip!
Whatever it is, I wish everyone good luck and prosperity in 2021 and the exciting years to come.
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